Social Media Comparison Chart

Social Media
Platform
Facebook
Instagram
Pinterest
Uses
Sharing of news, photos, videos
Sharing of photos and videos
Sharing of product or DIY photos and videos
Built-In Chat
Yes
Yes
No
Notifications
Push
Push
Push
Number of Users1
2.1 Billion
800 Million
200 Million
Female2 (Online Users)
83%
38%
45%
Male2 (Online Users)
75%
26%
17%
Supports Video
Yes
Yes
Yes
Supports Sharing
Yes
Yes
Yes
Supports Advertising
Yes
Yes
Yes









Sources
11.     Statista.com. 2018.  Most popular social networks worldwide as of January 2018, ranked by number of active users (in millions). Retrieved from https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/
22.     Hutchinson, Andrew. 2017. Top Social Network Demographics 2017 [Infographic].  Retrieved from https://www.socialmediatoday.com/social-networks/top-social-network-demographics-2017-infographic



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