Social Media Comparison Chart
Social Media
Platform |
Facebook
|
Instagram
|
Pinterest
|
Uses
|
Sharing of news, photos, videos
|
Sharing of photos and videos
|
Sharing of product or DIY photos and videos
|
Built-In Chat
|
Yes
|
Yes
|
No
|
Notifications
|
Push
|
Push
|
Push
|
Number of Users1
|
2.1 Billion
|
800 Million
|
200 Million
|
Female2 (Online Users)
|
83%
|
38%
|
45%
|
Male2 (Online Users)
|
75%
|
26%
|
17%
|
Supports Video
|
Yes
|
Yes
|
Yes
|
Supports Sharing
|
Yes
|
Yes
|
Yes
|
Supports Advertising
|
Yes
|
Yes
|
Yes
|
|
|
|
|
|
|
|
|
Sources
11.
Statista.com. 2018. Most popular social networks worldwide as of
January 2018, ranked by number of active users (in millions). Retrieved from https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/
22.
Hutchinson, Andrew. 2017.
Top Social Network Demographics 2017 [Infographic]. Retrieved from https://www.socialmediatoday.com/social-networks/top-social-network-demographics-2017-infographic
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